A few weeks ago, this video from ABC News in Australia popped up on my YouTube homepage:
If you read the first post on Night Water back in February, you will know that I am obsessed with Babyland General Hospital, the fake hospital/company store where Cabbage Patch Kids are born. I knew that, in addition to the current location in Georgia, there was once a location in Manhattan, but this video seems to suggest that there was also a location in Australia, which is incredible to me. A cursory Google search provides no additional information about Babyland Australia; I have reached out to the Cabbage Patch Kids team for comment and additional information.
I’ve never been to Babyland General, despite very much wanting to experience the thrill of hearing “Mother Cabbage is in labor!” through a store-wide sound system. Instead, I’ve primarily experienced the store through its official Instagram account, @cabbagepatchkidsdelivery. With approximately 15,000 followers, Babyland's account is only 10,000 followers behind the official account for the entire Cabbage Patch Kids brand.
There is a charming erraticism to the Babyland General account—perhaps not surprising given that the entire institution is centered around the reproductive cycle of a single cabbage-based being—and it seems clear to me that there are no dedicated social media professionals associated with it. If it wasn’t connected to a line of dolls that once inspired violent altercations across the country, you might think it was just an account for a local toy store, or an obsessed doll collector.
Read the whole thing over on BNet.